To
gain and nurture real estate clients, nothing works
better than sending out a quarterly or
monthly email newsletter. This
is
"drip, drip, drip" marketing
that keeps you in touch with
clients and prospects so that when they
are ready to buy or sell a home, you are
the real estate agent they will contact.
And email newsletters enjoy the
phenomenon of
"viral marketing," wherein
they get forwarded to relatives and
friends. So, your potential return on
the effort invested in a real estate newsletter is multiplied.
You can use your email newsletter to promote featured listings to your mailing list. Click here to see an example of how this works. Not only are you keeping in front of your potential buyers, sellers and investors, your email newsletter can also bring them directly to your Website. And this only costs you pennies daily, much much less than a direct-mail campaign with all its printing, handling and mailing charges.
Email Marketing by our business partner, Constant Contact®, is the easy, effective, and highly affordable way to get your message out to real estate prospects and clients. You'll create high-impact, professional-looking emails—quickly and with no technical expertise. And most importantly, you'll build strong connections with your audience that lead to referrals, repeat business and loyalty.
With Email Marketing by Constant Contact, you can:
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Choose from more than 300 easily customized email templates—or create your own from scratch.
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Create highly visual, professional-looking email newsletters and promotions in just minutes.
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Drive more traffic to your website with focused, targeted email communications.
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Build and manage your email list: import existing customer lists, add names individually, or capture contact information from website visitors.
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Measure your email campaign results instantly-check click-through rates, review new subscribers, and see who opened and clicked on each link so you can tailor your follow-up communications.
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Send automated communications to new sign-ups via an autoresponder tool.
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Communicate with your audience with confidence, knowing that Constant Contact will take care of getting your email delivered and keep you CAN-SPAM compliant.
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Optionally include surveys in your emails with results automatically tabulated for you!
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Add event marketing, like local seminars and Internet Webinars, with professional sign-up pages and automated administrative functionality.
Discover how the power of Email Marketing by Constant Contact can help you better connect with your customers, strengthen your relationships with them, and grow your organization. Test it yourself taking advantage of our 60-day free trial!
Want Some Help?
If you are concerned about learning how to set everything up and transferring your existing email contact list over, we can do it for you. For just $149, we will:
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Set up your Constant Contact Account (free 60-day trial for up to 100 email addresses; minimum monthly charge of $15 to your credit card for up to 500 email addresses).
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Establish the list management functionality.
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Import your existing email list(s).
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Coordinate with you to establish an attractive newsletter formatted with your photo, logo and contact information inserted into the Constant Contact template of your choice. Make sure that "unsubscribe" functionality is correct to avoid CAN-SPAM repercussions.
You own your Constant Contact account, and you can now prepare and send monthly newsletters plus take advantage of detailed email report tracking to tweak your subsequent newsletters. In other words, you are set to go!
Think about it - If you send direct-mail postcards to 500 people, what would be your cost? Probably at least around $250. Assuming we set the Constant Contact account up for you, then you can send the same people monthly emails at a fraction of the cost, each promoting your listings and containing active links that bring prospective buyers and sellers directly to your Website. And you can identify who clicked on which featured listing, so you can follow up with a personalized email inquiring about their interest and proposing that you assist them in their real estate search. How's that for timely follow-up and getting real results!
Want us to prepare and distribute your monthly real estate email newsletter? We can do that too. It's only $99 monthly for this service. But there's a catch - you have to tell us what you want to promote and what links you wish to be inserted in the newsletter. We'll handle all the technical stuff, content insertion, formatting and distribution. Click here to see an example of a real estate newsletter prepared with the Constant Contact service.
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► No contract required! You only need a credit card to initiate the service. You are charged (by Constant Contact) a minimum subscription fee of $15 monthly on your credit card...remember, you can discontinue use of the Constant Contact service at any time. ► Option 1 - We set everything up, formatting a Constant Contact template of your choice, importing your email contact lists, and establishing your distribution parameters so you can subsequently prepare and distribute your own monthly newsletter - All this for just a one-time charge of $149. ► Option 2 - Completely hands-free approach. Just $99 monthly. In addition to setting up your newsletter (Option 1), we will prepare your monthly newsletter using content provided by you and ensure that Constant Contact distributes the newsletter to your email lists. So your first month investment will be $248 ($149 + $99). Thereafter, we'll manage creation and distribution for just $99 monthly. You can discontinue our monthly service at any time and you still own the Constant Contact account and all materials developed for you! ► This is a fast, easy way to get started and begin enjoying the lead-generating benefits of a monthly email newsletter that nurtures your clients and prospects. Special Bonus: You receive a FREE electronic copy of the best-selling guide: "Creating E-Mail Newsletters - A Practical Guide for the Real Estate Community." Written for non-techies, it explains how to create attractive newsletters, how to build your email list, where to get content and even identifies low-cost commercial solutions that can help you. Sold by NAR, this is a "must have" guide for any Realtor seeking to generate new business through a email newsletter! How do I get Started? Have Questions? Just call Us Toll Free at (866) 284-4955 for a Free Consultation. |
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